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Blessing or Curse

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DISVNITVS

The Rating Game

July 18, 2021 by WF Rast

Being Bachelor Number #65,170.

Cue the campy seventies TV dating gameshow music. I sit in a turtleneck with blazer and bell-bottomed pants.  My hair is curly and in an afro. I sport some heart-shaped glasses (crazy this style has come back into vogue in 2021). On a tie-dyed set, I recline on a stool-style chair in a vain attempt to look cool.  I wait for the lovely bachelorette, Miss Bess Sella to ask me some inuendo-filled question about how “groovy” my book is. Trouble is there are 65,169 bachelors ahead of me.

Ain’t enough gold chains and cologne in the universe.

As a newly self-published author, I find myself waiting. My book DISVNITVS True Curse launches at the end of July. I make multiple attempts to make myself “hip” and “with it.” I create an enhanced audiobook reader magnet. I study and research funnel pages. I make a website…twice. Once I use GoDaddy’s web design service, then on my own. I write blogs. I get an email handling service. I boost Facebook posts. I buy a BookBaby Facebook ad campaign. Still, I feel like a squeaky-voiced poser.

What’s he got?

But the delectable Miss Sella seems infatuated with a guy whose book’s average ranking is two and a half stars. I scratch my head. I look at his author page. Bachelor Number One has twenty-one books. Twenty-one! Nice to have a body (of work) like that. Heck, nice to have time to write a body of work like that. Here I sit at my first, unlaunched, no reviews, novel. 

Sigh.

Comparison is the thief of joy.

When we look and care what others possess, we diminish ourselves. In a competitive world, how can one not peek at and envy the blessings others enjoy? We see it on Facebook, Instagram, Twitter. Everyone has something you don’t: a nicer car, a more exotic vacation, a fancier dinner, more friends, more followers, more likes…twenty-one books. When we look at what others have, we discount our own blessings and achievements.

Don’t judge a movie by the trailer.

If we judge ourselves by some online number or food post, we fail to notice that this is a highlight. Often, these are the best things. Bachelor Number 2 shows the fancy car and not the cramped apartment. Bachelor Number 3 has 657 friends but knows only ten of them in everyday life. Bachelor Number 4 posts a photo of that $200 Brazilian Steakhouse dinner, but not the Ramen noodles he eats the other 29 days of the month. The film trailer is one side of a multifaceted story. But how do I work at and pay attention to my blessings, my highlights, and my achievements?

“Find a good NCO and hang on with both hands.”

My stepfather gave me this advice as a brand-new 2nd Lieutenant in the Army. Completing ROTC and my commissioning was a first important step. But there is the development that only comes from experience. I needed someone with this career knowledge to educate me over time. I will do the same in my writing career. I need a “good NCO.” That is “Non Commissioned Officer” or Sergeant. Drowning in the ocean of information and well-meaning but often bad advice, where do I turn? Information overload is the meanest monster out there. I need a sergeant that already faced these issues and is still standing.

“The truly wise learn from the mistakes of others.”

I decide to listen to a favorite author mentor, J.F. Penn. She’s published a lot of books and now enjoys success. But, she has seen her share of struggles with self-publishing. Her advice is to be patient and build your author career. Do your best. You’ll make mistakes. Learn. Get better every day. Common sense things. But as a military mentor once told me, “Ain’t nothing common about sense.”

Even Bachelor Number One was once a pimply, squeaky-voiced teenager.

“Mister 21 Books” was once “Mister First Book.” He built his career one novel at a time. All I see is his current, highlight-reel status. I missed the countless hours he spent writing drafts, eating Ramen in a cramped apartment, working in a job he hated perhaps. I’ll pay my dues the same way. I’ll let God develop my character and not my comfort. This part of the game is a ride on a very steep learning curve. Like freefall steep.

“Strange Game. The only winning move is not to play.”

This iconic line from the movie War Games, rings true in our online, social media, look-at-me, competitive society. Instead, I’ll embrace the “grinder” part of my personality that got Book One finished and self-published. I decide it’s time to stand up and walk off the set. “You can have my spot,” I tell bachelor #65171. “I’m gonna go home and write a blog about this experience.” 

Attaching your self-worth to a rating is a recipe for failure and discontent. Being the beau of Miss Sella will have to wait. I’ll eat some ice cream and write another chapter.

“What flavor?” you ask.

“Rocky Road, what else?”

Filed Under: Blog Tagged With: Amazon Book Ranking, author, DISVNITVS, True Curse, writing

Doubting in the Darkness…

July 5, 2021 by WF Rast

Sorry Y’all…

Doubt in the dark

Been a while since I contributed to my blog. And I apologize.
“What’s the deal?” you ask. “Why the long silence?”
My feeble answer is, “I’ve been busy.”

Finish your book?
Time for fun?
Don’t be a jerk.
Cause you ain’t done!

Burma Shave!

The volume of things to learn to be a successful author continues to overwhelm me every day. My mind knew that writing the book is the first milestone. My intellect researched and read and discovered there are many more waypoints to pass on my author’s journey. I felt like I passed or saw coming little signs on my author’s roadside like the old Burma Shave signs.

Burma Shave Signs on Route 66

Some the placards I’ve passed or see coming:

  • My website needed to be redone, as yours truly accidently erased it. My thanks to J.F. Penn’s YouTube videos on Author Website Building, Setting up the Author Pro Theme, and Setting Up the Email List on ConvertKit.
  • An enhanced audiobook made as a reader magnet. Thank you, Derek Doepker.
  • Incorporating the email subscriber system (ConvertKit). Again, thank you, J.F. Penn.
  • My landing page made so people could download the sample audiobook chapter.
  • An ad campaign created (BookBaby Ad Campaign).
  • Courses to understand podcasting. (Again, thanks to Derek Doepker)
  • Videos and courses that explain a myriad of technical things like the aforementioned Audiobook, email websites, Reader Magnet download site (BookFunnel), DNS settings, GoDaddy, WordPress, YoastSEO optimization.
  • A survey to gleam information from folks who would download the enhanced audiobook and would offer me feedback. (SurveyMonkey)
  • Several author pages to put up on Facebook, Instagram, Amazon, BookBaby Bookshop, BookSirens, Goodreads, Bookbub… ad nauseam.
  • Creating 3D mockups of my book.

Add in, I work full time. My wife and hero smiles when I get home and asks, “Off to the second job?”
“Yep,” as I plod upstairs.
I hear my inner child calling out to me.

No tact, this kid of mine

A picture containing person, indoor, wall

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The little kid inside me (let’s call him “Willie”) holds my creative heart in his hands and asks awkward questions:

  • What if nobody likes it?
  • Are we gonna fail?
  • Is this like the other times you tried stuff?
  • What if God wants you to do something else?
  • What if God’s plan is for you to “suffer for your art?”
  • We ever gonna just write fun stuff again?
  • When do we get snacks?

What a little cynic this little guy is! I (like most) struggle with doubt daily. Well, except for the snacks part.

Truth time. I find myself “doubting in darkness what I was told in the light.”

All these tasks bury my creative side. Each chore covers me a little deeper in a dark world of techie monsters and website drudgery. Not only is it information overload, but also duty strain (an endless treadmill of little jobs that entombs you in the mundane).

So here I am in the dark dirt. I struggle to breath. Is it worth it?

God often whispers. This time, he used a 2×4…whack!

A person lying on a couch

Description automatically generated with medium confidence

 I go to Northrock Church in San Antonio, Texas. I love my church. We went to the first services some 12 and a half years ago in a grammar school cafetorium with about twenty-five folks. So, I watched these people grow in size and maturity. Some of them, the pastor’s sons, literally. 

The service format uses a series approach. That is, several weeks in a row examining a theme. This one, called “Legends,” examined the heroic actions of various biblical figures. This week’s hero was Joseph.

The bullet points of this message were:

  • Don’t be afraid to dream.
  • When God gives you a dream, don’t expect immediate gratification.
  • Don’t ever doubt in the dark what God told you in the light.
  • Dreams don’t die in the dark. Dreams develop in dark.
  • Your delayed dream doesn’t mean God has dropped you.
  • Stay faithful even if your dream is deferred.

Yep. Whack!

Me, rubbing my forehead, “Thanks God.”

“So, you went home and floated above the ground as you effortlessly completed all your tasks and wrote the rest of the trilogy?” you ask.

Nope.

Yours truly, woke up this morning and struggled writing this blog. I will confess to tears and prayers going into its crafting. I told God I’m still scared. I cried out for wisdom and direction. 

I asked, “Please. I’m tired of failing. Is this really what you want me to do?”

“But you have this spot-on message and all those great bullet points,” you say. “You should be sitting pretty and pounding out best sellers and posting wildly popular blog posts.”

Again. Nope.

I would add three bullet points to ones in the message above:

  • God’s definition of success is not the same as the world’s definition.
  • Expect struggle. Expect doubt. Expect to be overwhelmed.
  • While you experience struggle and doubt, know that God is with you in the darkness.

So, I came to peace with the first point. God may allow me to fail. He’s concerned with my character, not my comfort. If I succeed too easily, I won’t value the lesson. His point might not settle deep into my heart. I may miss the lesson all together!

So, I’ve struggled mightily so far. This writing process of mine has been going for over ten years now. I’ve learned to be a better writer BECAUSE I struggle. Because I doubt. And if I’m not overwhelmed by the dream, then my vision wasn’t divinely inspired. If I could succeed completely on my own, how can God show his love and concern for my growth? What opportunity does He have to develop my character?

So…I find myself in the dark. I find myself struggling. I have no idea how I will get all of this done. But…I am not alone. That has to be enough for now.

“Hey God…did you bring snacks?”

Filed Under: Blog Tagged With: author, DISVNITVS, True Curse, writing

Pull that trigger Ralphie…

March 1, 2021 by WF Rast


As an aspiring novelist, I dreamt of the day of seeing my work in the soft colorful cover of a book. I felt like Ralphie in “A Christmas Story,” save my published novel being my version of his “Red Rider BB Gun with the compass in the stock.” Like poor Ralphie, I schemed, calculated, and worked toward that goal.


I bought software to build a good plot (Dramatica – https://dramatica.com/). I answered the software’s two-hundred plus questions. I invested writing software packages like Final Draft (https://www.finaldraft.com/) Scrivener (https://www.literatureandlatte.com/scrivener/overview) and Papyrus Author (https://www.papyrusauthor.com/) I subscribed to an online thesaurus: MasterWriter (https://app.masterwriter.com/) My browser bookmarks and history became filled with references and resources. I invested time and money into learning this software (especially Joseph Michael’s Learn Scrivener Fast (https://scrivenercoach.kartra.com/)


I joined a local writer’s group here in San Antonio called the Alamo City Writers Group (https://www.facebook.com/groups/233920974982391) I brought my meager attempts to them and learned. I went every Saturday and Sunday and days off to a local coffee shop (ironically called Local Coffee now Merit Coffee(https://meritcoffee.com/) and wrote and researched. I studied publishing options, marketing strategies, editors, writing coaches. I even lead an ill-fated writer’s small group at my church on Saturdays at the local library.


I spent some ten years world building. I wrote an impossibly long rough draft (War and Peace ain’t got nothing on me). I re-wrote said draft dividing it into three books. Hey! Who doesn’t like a trilogy? I saved money religiously. I decided I would use BookBaby (https://www.bookbaby.com/) and go for the deluxe package.


Then…it happened.


No, I didn’t “shoot my eye out.” Fear of failure created a procrastination monster that slowed, then halted my progress. I was Flick stuck to the flagpole. But it wasn’t some other kid “triple-dog-daring” me. It was my own fears of failure and even success that goaded me into putting my tongue (my writing voice) on to the cold metal. I languished in the world of second guesses and loss of confidence.


Then something else happened. Nope. Still didn’t shoot my eye out. It was COVID-19. Even though I was a nurse, I got furloughed. I worked in a busy operating room, but we went from 40 plus cases a day down to 5 to 10 emergency cases a day. And with the lockdowns, my writers group couldn’t meet.


Strange thing. It didn’t scare me. I knew God had my back. It was a kick square in my complacency. At the perfect time, I heard an interview with the comedian Adam Carolla (https://adamcarolla.com/) Regarding furloughs and being out of work, he said, “You can do the time or the time can do you.” Meaning, use the time in a positive manner.


I decided to “do the time.”


I got up at my normal OR nurse time (3:45…yes…3:45 AM) and wrote. An advertisement from Joseph Michael (the guy who had the Learn Scrivener course) caught my attention: Unchained Writer (https://scrivenercoach.kartra.com/portal/qfm1n89A7hrK/index). It is an online writer’s group that met daily, got your butt-in-chair, and made you write. I had to meet people daily and be accountable. If getting furloughed was the ignition switch, this group was the gas pedal. I got in the grove and wrote the final draft of the first book.


And it happened. No. No projectiles taking my vision here either. I got fearful. I knew I had to get the book edited. Not just edited by me or an acquaintance or beta-reader, but by a “I do this for a living, so I’m a pro, pay me” editor. Not only was it expensive (Line Editing is $10 per page), but also what if the editor said, “This sucks. Don’t give up your day job.” I felt like I was sending my ten-year old child off to fat camp. I prayed. I fasted. I balked. I hemmed. I hawed.


The cost of editing would over 4 grand. But as I jogged in place at this milestone marker, a holiday promotion from BookBaby for editing arrived in my inbox: twenty-five percent off. Add in the fact, I was “un-furloughed” and had money coming in again, I sent my child off to lose weight.


When the manuscript came back, I had work to do…good work. Unchained Writer members became my cheerleaders and I revised the manuscript. There was always a positive, you can-do-it vibe. Not to mention the “Cup of Joe” lessons on Saturday mornings. If you are not in a group, find one.


So now? I pulled the trigger on self-publication. My manuscript is at BookBaby being processed.


Hope I don’t shoot my eye out…

Filed Under: Blog Tagged With: author, DISVNITVS, True Curse, writing

Life’s a journey, and so is self-publishing…

February 27, 2021 by WF Rast

Forgive the retread nature of this, but this is an expanded version of my first post. I’m trying to get it on my website is I can get GoDaddy to behave…

Trying to launch my first novel in the “DISVNITVS” series (pronounced “diss-YOON-i-tuss”), “True Curse.” Paranormal suspense / thriller is a new kind of fiction from a new author (me).

The dreaded data dump…

As a new writer in a new genre, I thought writing the book and editing would be the hard part…WRONG! Lots more to do and learn. So many things are needed to get your work off the ground. Some many companies promise to “help” you. The typical response is a firehose in your face in the form of a web article/email with so much info and so many links, you need a full time staff to filter it to the applicable bits.

So now my inbox and browser bookmarks overflow with emails and articles are stuffed with well-intentioned correspondence that I can’t digest or go through. Just not enough time. Information overload . . . big time.

Eating the elephant one bite at a time…

So how do I eat this new writer elephant of tasks? How can I get my new paranormal thriller DISVNITVS off the ground? Start somewhere. Just try one thing. Take the first bite.

Because I’m a new author, there’s no name recognition, zero, zilch, nada. Thus, my first nibble (and the focus of this blog entry) is get my name and my novel series out there. To get recognized on the web, you must be on the web.

“What about search engine optimization (SEO)?” you say. I’m struggling with that too. By the way, Yoast is a godsend here. But first, I figure I have to have content to optimize. That means websites, social media, and blogs. Oh my!

I built an author’s website (https://www.wfrast.com). Then the Facebook Page (https://www.facebook.com/wfrast/). Aaaaand an Instagram Page (https://www.instagram.com/wfrast_author/). I haven’t even started on an Amazon Author Page, GoodReads Page…ad nauseam. Those bites I’ll delay until my book is closer to launch.

But a new writer needs a constant inflow of new content and that means a writer’s blog. I want to share what I learn and experience along the way. I want to try making being a new author a selling point. At least, it will be entertaining. Although my book is a paranormal suspense thriller, an inside view of the lessons I learn are important to any genre.

I’m very computer savvy, but I am forced to admit, blogs are out of my wheelhouse here. So many options… For now, I’m going simple. No RSS feeds, email marketing managers/software plugins…yada…yada…yada.

Stay tuned for more adventures of being a new writer. glub! glub!

Filed Under: Blog Tagged With: author, DISVNITVS, True Curse, writing

Metadata Metaphysics . . .

February 21, 2021 by WF Rast

Received my first response from BookBaby on the items I submitted for DISVNITVS: True Curse. It concerned “metadata optimization.”

They define it as:

“Metadata is essential embedded information about your book from basics like title, author, ISBN, publisher, genre, and price, to more detailed information like author bio, book cover, book description, quotes, target audience, and reviews, which allows both readers and retailers alike, to categorize and find your book. The more optimized your metadata is, the easier readers can find your book.” (reference: https://www.bookbaby.com/metadata-optimization/)

Now, I find this topic a little confusing. Not so much as to what metadata is, but as to what makes specific metadata good or bad. I accepted most/all of their suggestions and changes in the review process as I could kinda see what they where going for.

My beef is they show your submitted descriptions and keywords and then their edited versions. They also allow you to write/change your data as well. But…they don’t reveal why they made the edits they did. I’m the kind of person that wants to know the reasons you’re suggesting a change. Some editor’s notes to the author would be nice here.

I was able to decipher why they chose certain keywords as I have access to PublisherRocket (https://publisherrocket.com). Which I recommend. It gives you detailed breakdowns about keyword searches, competition, categories…etc. and has a well produced video tutorial library.

I accepted BookBaby’s metadata advice as I am paying a lot of money for it and they are the experts. Being a healthcare professional for the past 25 years, nothing peeves me more than someone who asks your advice about a certain condition/procedure/ therapy and then blows you off.

I’ll let y’all know how it pans out later. I’ll also let you know my opinion about BookBaby’s editing services and publicity packages they offer.

Good Night and God Speed,

WF

Filed Under: Blog Tagged With: author, DISVNITVS, True Curse, writing

Drinking through a firehose and trying not to drown…

February 19, 2021 by WF Rast

Here’s what’s going stand in as a blog post for now. Trying to launch my first novel in the “DISVNITVS” series (pronounced “di-soo-NEE-toos”), “True Curse.”

And I thought getting the novel written and edited would be the hard part…WRONG! Lots more to do and learn.

First, is just getting my name out there. I built an author’s website (https://www.wfrast.com). Then the Facebook Page (https://www.facebook.com/wfrast/). Aaaaand an Instagram Page (https://www.instagram.com/wfrast_author/). I haven’t even started on an Amazon Author Page, GoodReads Page…ad nauseam. Those I am putting off until my book is closer to launch.

But I need a constant inflow of new content and that means a writer’s blog. I want to share what I learn and experience along the way. I want to try making being a new writer a selling point. At least, it will be entertaining.

I’m very computer savvy, but I am forced to admit, blogs are out of my wheelhouse here. So many options… For now, I’m going simple. No RSS feeds, email marketing managers/software plugins…yada…yada…yada. Stay tuned for more adventures of being a new writer. glub! glub!😕

Filed Under: Blog Tagged With: author, DISVNITVS, True Curse, writing

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DISVNITVS True Curse Cover
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Now in ebook or print!    John Martis wants out…out of pain, out of misery, out of living. Torment from auditory and visual hallucinations, committed by his father to an adolescent psych institution, and life in his car on the Chicago streets were bad enough. His one bright spot, winning a Pulitzer, brought fame and […]

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  • Doubting in the Darkness…
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